These costs add up Microsoft spent over $100 on the Xbox One controller that is an EXPENSIVE controller am I right? Even crazier is the Xbox One controller is very similar to the 360 controller so where did this money go? Year of research and development goes into creating the right console, it isn’t as simple as we need X amount of parts, countless hours are spent in research, design, engineering and testing thousands of different components and ensuring everything fits together under one pretty little package. It is common practise for gaming companies to sell consoles at a launch at a loss each PS3 cost Sony over $800 to produce! This is why the PS3 launch price was $599 and didn’t do well to start. I bet you thought console companies made megabucks selling consoles right? Well, you would be wrong/
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